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Case Study

How The Giants Were Saved
(By a small piece of high quality information.)

Whilst fashion designers and footballers brought attention to concerns over logging in W.A’s old growth Jarrah forests, it was one piece of information that made the difference. The Flashpoll result that 31% of people would vote for the Liberals for the Forests, (with the sole platform of stopping logging in old growth forests) came as a big surprise to all concerned, but it was enough to convince the Govt that its Forest Policy was badly out of step with community opinions.

That result came from a privately commissioned part of our regular polling program. Yet it had the impact of providing the credibility for the argument to change Govt policy.

Why?

Well quite simply because of the credibility of the survey. Patterson Market Research has been polling for the West Australian Newspaper for over 17 years, (they publish results as Westpoll), and in that time has developed a strong following in media and political circles. Our survey results are regarded as reliable and credible.

If your research is important too, you should consider Patterson Market Research as your supplier.

Whilst the polling work accounts for less than 5% of our turnover, it does keep us focused on the skills and techniques that produce accurate results.