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Our Structure

Patterson Market Research has seven salaried employees in Perth, and a field team of about 90 part time interviewers. We operate on two levels.

The Market Research Consulting services is led by Managing director and Senior Consultant, Keith Patterson, who has over 20 years experience as a research professional, mostly as a research supplier, but including 8 years as Research Manager for The Age Newspaper in Melbourne. He has also worked in brand management for Rexona (Sunsilk / Pears hair care), and for the medical research specialist Foresearch (Sydney).

Jochem Tubbing joined Patterson Market Research in August 2009 as a Senior Research Consultant.  Prior to working at Patterson Market Research Jochem had over 7 years of market research experience in various MR roles in Europe. Jochem worked at GfK Marketing Services in Amstelveen (NL), Synovate in Amsterdam (NL) and RS Consulting Ltd. in London (UK).

West Coast Field Services meets the fieldwork needs of Patterson’s and provides professional fieldwork facilities to other WA consultancies, and companies on the East Coast who have no need for a permanent presence in WA, but require periodic quality assured field services in our market for national market research projects.

This important component of our operation is managed by Field Operations Manager, Sandra Simpson, who has extensive experience in market research operations. She is supported by a well trained team of supervisors and field team coordinators, one of whom also has responsibility for maintaining the Quality Assurance standards of WCFS. The team has about 90 casual interviewers all of whom have been trained to the industry quality standard (IQCA).

The benefit in this structure for our Perth clients is that we can retain the high level of client service normally associated with smaller consultancies, yet fund high quality field management expertise from our contract field operations.