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Our Beginnings

Patterson Market Research commenced operations in 1984, using the media research background of founder Keith Patterson. In 1988 the company created the regular telephone omnibus service “Flashpoll” part of which has been published every month since then as “WestPoll” by The West Australian newspaper.

The polling is very important to us, because it is visible, and it helps ensure that we maintain the highest standards of survey design and sampling procedures. But we are not primarily political pollsters.

In fact, political polling work accounts for slightly under 5% of our turnover.

The great majority of our work is in conventional consumer and industrial market research activities. Patterson Market Research caters to the requirements of a diverse range of clients, using a variety of methodologies.